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Libération

On December 1st 1992, Renault announced the near end of production of the Renault 4 in the french journal Libération in a series of eight full-page advertisements showing characteristic black and white photographs of the Renault 4 by Thierry des Ouches, and a voucher for ordering one of the last quatrelles. The series was also published by Publicis on heavy quality paper, but this one contains two more photographs, but with a different front line. The introductory text to this series read: 'Des 8 millions de Renault 4 produites, il ne reste que quelques centaines à vendre. Le 31 décembre, sa carrière cessera, le progrès aura donc mis 31 ans à la rattraper. Même si la "4L" n'est pas prête de disparaître de nos routes, il aurait été injuste de ne pas lui rendre hommage. Libération, quotidien à l'afflût des mouvances de la societé, semblait tout indiqué pour lui dire bye-bye par une campagne exceptionelle. Le premier décembre sa vie vagabonde y sera retracée par 8 des 10 annonces de ce coffret. Elles nous feront prendre conscience, s'il en était besoin, que la "4L" a marqué son temps.'

This would translate into something like: 'Of 8 million Renault 4 produced, only a few hundred remain to be sold. On december 31st, its career will stop. It took progress 31 years to catch up. Even if the "4L" isn't ready yet to disappear from our roads, it would be unfair not to pay it honors. Libération, daily newspaper devoted to everything which moves society, thought that it was right to say bye-bye by means of a special campaign. In it, on the first of december its vagabond life will be retraced by 8 of the 10 advertisements from this portfolio. They will make us aware, if necessary, that the "4L" marked its time.'

liberation
enlevement

Enlèvement demande.
The front page of the full series by Libération...

publicis_front_page

... and the same by Publicis, who added a bit of publicity for themselves as the slogan reads 'The 4L is going to be put out, Publicis will turn it on (in french, the contrast is between 's'éteindre', extinguish and 'briller', shine).

arrete

Il fallait bien qu'un jour elle s'arrête définitivement. (page 47 of Libération)
It was inevitable that one day she would stop for good.

reyclable

100% recyclable, depuis 1961. (p25)
100% recyclable, since 1961.

refuse

Depuis 30 ans, elle n'a jamais refusé personne.
In 30 years, she never refused anyone.

protection

À l'époque déjà, elle offrait une bonne protection laterale. (p45)
Back in those days, she already offered good lateral protection. (this probably refers to the 1968 student riots in Paris)

30ans

30 ans d'histoire sans histoire. (p11)
30 Years of history without trouble

utopies

Les utopies l'ont plus marquée que les kilomètres. (p29)
Utopias marked it more than kilometers.

modulable

Aujourd'hui on dirait "modulable". Il y a trente ans on disait démontable.
Today one would call it 'modulated'. Thirty years ago it was called dismantable.

doublee

Souvent doublée, jamais dépassée. (p15)
Often passed, never surpassed.

europe

Elle n'a pas attendu 1992 pour faire l'Europe. (p17)
She didn't wait for 1992 to make it for Europe.

emancipation

Elle a beaucoup contribué à l'émancipation des femmes. (p37)
She contributed a lot to the emancipation of women.

legende

The last page featured a ticket for ordering one of the last series, named "Bye-Bye":
Des 8 millions de Renault 4 produites, il ne reste que quelques unes à vendre. On appelle ca un succès. Le 31 décembre sa carrière cessera, le progrès aura mis 31 ans à la rattraper. Pour cet évènement, les mille exemplaires dernières Renault 4 produites feront l'objet d'une série limitée numérotée: "Les Bye-Bye". Il ne vous reste peu de temps pour entrer dans l'histoire par une de ses quatre portes. Il vous reste un mois pour acheter une 4L neuve. (p49)
Of 8 million Renault 4 produced, only a few remain to be sold. We call that a success. On December 31st its career will stop; it took progress 31 years to catch up. For this happening, the last 1000 Renault 4 produced will be part of a limited and numbered series: "Les Bye-Bye". There is only little time left to enter in history through one of its four doors. You have a month left to buy a new 4L.

this page last changed on Jan 15 2015