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Advertisements by Renault 1975-1993

This page shows a number of R4 magazine advertisements published by Renault from the period 1975-1993, characterised by the plastic grille.

In the period from about 1975, until the introduction of the GTL in 1978, french advertisements become scarce. An indication of diminished popularity in France? Maybe, although between 1976 and 1993 more than 3 million would be built. An exception is the one reading 'Mettez les voiles', for the Safari, of 1976. Well known slogans from this period like 'Eux aussi la trouvent bien' were launched, as far as I know, on billboards only. The German 'Die Patentlösung' ('the easy answer') is most likely from 1975 or 1976.

Mettez les voiles Gehehmen Sie sich einen Patentlösung

Three more from this period are from Italy (1976 and 1982). The text reads something like 'All one could do if one was as fortunate as to possess an R4', and 'R4. Only 850cc, but with all qualities of a true automobile'. The latest one announces a photo contest celebrating the 5,000,000th R4:

Tutte le qualita tutte le qualita Grande concorso

In 1978 the GTL was introduced. It was advertised by the cartoon shown below, by Wolinski (which also appears on the backside of one of the 1978 brochures). The text is something like: (sign) To sea. (woman) Hop in. (hitchhiker) It's a fairy! (hitchhiker) I just had it with that stinking city. (woman) What does this nerd think he's doing? (hitchhiker) Hey! You think you can beat this metal monster with that slug of yours? (woman) Hold on, this happens to be an R4 GTL. (woman) I paid for this car all by myself, with my own hard-earned money. And it's just like me: it kicks ass! (hitchhiker) Hold on, daddy! (driver) Those were the days... (woman) I ain't thirsty. (petrolstation guy) B****! (woman) I think we are nearly there. (hitchhiker) Were you on your way to the coast when you picked me up? (woman) No, but I felt like it when I saw your sign.


In 1981, a nice one was published, one of the most recent ones I know of: 'Une affaire qui tourne' shows, how symbolic, a 4L on top op the world:

Affaire qui tourne

Last but not least two german ones, announcing a contest to be held in 1982 (note that the italian contest was also in 1982 - certainly celebrating 20 years R4). Five R4 to be won! Of 7368 contributions, the best 70 were published in the 'Renault 4-Gallerie'.

Roy Ellsworth Hart Roodkapje

Almost the latest one I have is a 1986 one from Italy. It appears to be advertising some kind of contest for drivers under 30 years of age, but my Italian is too poor to understand all of it.

Fatti non foste

Definitely the last one is this one from 1987 from France, announcing the new Clan and Savane. It refers to the R4 being the youngest of legends after 25 years of production!

La vie dure

After about 1987, new brochures were of course published until the very last year, but I don't know of any magazine advertisements. Slogans between 1980 and 1983 like 'Elle supermarche bien' (Jacques Toutain), 'Roulez jeunesse' (1981), 'En voiture!' and the famous 'Trait de génie' (Dorothy Flandrin) were also billboard ads as far as I know. I think Renault ceased to advertise the 4 in the newspapers and magazines until the Libération series.

this page last changed on Dec 25 2016